If you are using the fantastic Google Analytics to monitor your website traffic and user profiles, the search giant this week introduces significant upgrades.
The following is a rundown on announcements made by Brett Crosby, senior manager for the program, at the eMetrics Summit:
Site Search: You can now use Google Analytics to track site search activity. Reports will show the keywords and “search refinement” keywords people use, the pages from which people begin and end their searches and how it affects conversion rates and site behavior.
