An intersting article on the rural versus city debate on use of the web…..
New Hitwise data indicates that people living in Britain’s rural areas tend to out-participate city folk when it comes to online shopping and social networking.
For four weeks, Hitwise UK Research Director, Robin Goad looked at how many Internet users in a given geographic area went to shopping sites and found that city types are the least likely to visit an online retailer, while rural residents in Wales and the South West were most active. “A similar picture also emerges when it comes to social networking.
London is again the most under-represented region, while Northern Ireland, Wales and Scotland are all over-represented”, says Goad.
The statistics go against what most people might imagine; urban residents are supposed to be the ones setting tech trends. But it looks like people living outside big cities have become extremely comfortable with social networks and shopping sites.
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