Jill Whalen, CEO and founder of High Rankings has written a useful article on what makes great web copy and how it differs from offline brochure material….
Pretend you don’t know anything about what your company offers and you stumbled onto it somehow. Can you tell immediately what it’s all about? Can the search engines? Do this exercise with each inner page of the site as well. Is what each page has to offer, truly crystal clear? Or does your website presume that people already know who you are and what you’re about. If it’s the latter, you may have an online brochure on your hands, which isn’t a good thing.
I came across this article this week by Christine Churchill …. and it provides a great insight into what makes men and women tick online. A useful reference to check your own site against if you have a particular target group in mind.
The secret’s out: men and women are different—in person and online. Gender differences matter in web design, content, and marketing. It takes more than a girlish color scheme and soft focus photos of smiling children to draw women to your site and earn their loyalty. Color and design matter, but so do content, safety, and service. And oh, by the way: men want compelling visuals and for you to just get to the point. Surprised? You shouldn’t be, as these research findings demonstrate.
A great article by Gillian Meier on some of the things you could be doing to promote your website during 2008.
http://www.sitepronews.com/archives/2008/jan/9.html
Internet Marketing has grown phenomenally over the last few years but the shift has quite clearly moved to a market that is driven by the consumer and that is no longer dictated by journalists and corporates. Online consumers are responding more favourably to non-intrusive, relevant and socially attractive campaigns and have quite frankly had enough of intrusive, forced online advertising campaigns.
The top 10 internet marketing tips for 2008 are:
I came across this article on the methods you can use to create article titles that really work - Dave L
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http://www.cornwallseo.com/search/index.php/2007/02/11/let-a-woman-teach-you-the-secrets-of-linkbait/
Headlines are the most crucial part of writing linkbait. More people read the headline than will read the body copy. If the headline fails everything else does. No one will read your brilliant copy if the headline fails to entice.
This morning I went to my local Tesco to pick up some much needed nappies and chocolate muffins (the muffins were for me and the nappies for my kid, just thought I’d clear that up). I checked out the magazine rack. I can never resist a peek at the magazine rack. I love magazines, if anything gives you great ideas it’s a rackful of contemporary mags.
This is a preview of
Let a women teach you the secrets of linkbaiting
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