A useful article by Carsten Cumbrowski on the fundamentals of search engine optimization.
Originally published in SiteProNews, January 08, 2008
People use search engines to find things. Although you should avoid making your business depending entirely on free traffic from search engines, so is it still important to consider search engines in your overall internet marketing strategy. Ignoring search means leaving a big chunk of business on the table, which will make it much harder to stay competitive depending on the industry you are in and what your competition is doing. SEO isn’t rocket science and to a certain degree technical. It has nothing to do with magic and fairy dust will do nothing to help you with it. It also requires a long term strategy and commitment in order to become and remain successful. There is no silver bullet and no shortcuts.
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The Search Engine Optimization Fundamentals in 11 Steps
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Read the full post (1562 words, estimated 6:15 mins reading time)
I came across this article on the methods you can use to create article titles that really work - Dave L
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http://www.cornwallseo.com/search/index.php/2007/02/11/let-a-woman-teach-you-the-secrets-of-linkbait/
Headlines are the most crucial part of writing linkbait. More people read the headline than will read the body copy. If the headline fails everything else does. No one will read your brilliant copy if the headline fails to entice.
This morning I went to my local Tesco to pick up some much needed nappies and chocolate muffins (the muffins were for me and the nappies for my kid, just thought I’d clear that up). I checked out the magazine rack. I can never resist a peek at the magazine rack. I love magazines, if anything gives you great ideas it’s a rackful of contemporary mags.
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Let a women teach you the secrets of linkbaiting
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Read the full post (533 words, estimated 2:08 mins reading time)
A great article on preparing copy and writing effectively for your website with search engines in mind - by Christopher Conlan
SEO Copywriting is a skill. For most people it’s really something you learn over time by doing it, paying close attention to what your competitors are doing and reading up on how to write copy for websites, blogs, press releases and articles.
There are some simple rules that will help the beginning SEO copywriter and keep the experienced “know-it-all” like myself grounded!
First let’s start by really defining SEO copywriting.
SEO copywriting is the art and science of combining three elements:
