A new survey reveals what the UK’s internet users have been searching for, by studying which sectors are receiving the most visitors from search engines, and which sectors receive the greatest proportion of traffic from search.
The Nielsen/NetRatings study found that web users in the UK clicked on more than 1.3bn search results in July this year, which equates to 29,000 per minute.
The travel sector received the most, with 41.6m clickthroughs from search engines, which accounted for 4.7% of all clicks. Next was the social networks sector, with 40.2m clicks, followed by research tools, such as Wikipedia, with 39.3m clickthroughs.
